Website Redesign for Growth
Thinking about a Website Refresh? Lean into the Growing Pains!
By Valeria Esqueda | February 7, 2025
Thinking about a Website Refresh? Lean into the Growing Pains!
In today's digital world, your website is often the deciding factor for potential clients or partners. If it's outdated, slow, or difficult to navigate, it could be costing your business growth. Consider that your ideal client is super busy and they may be viewing your portfolio on a phone — is your website responsive?
A website redesign isn't just about aesthetics; it's about optimizing functionality, and user experience. From outdated designs and sluggish loading times to poor mobile optimization, several signs indicate it might be time for an upgrade.
Let's explore how a website redesign might be the best investment you make this year.
Woven Studios client, K. Bradford from Liberation Atlas with Omi Jones and Leigh Robbie Gaymon-Jones from The Nest!
Invest in Your Story
You know it's time to grow beyond your existing network. But figuring out how can feel overwhelming. As fellow small business owners, we understand the need to carefully weigh every investment. Your website is often the first impression potential clients have of your business. A clear, concise, and visually compelling one-page website can answer their most pressing questions instantly. While word-of-mouth referrals are invaluable, they can only take you so far. We understand the unique challenges faced by businesses serving marginalized communities – because we're part of those communities too. We know what it means to invest in ourselves and our futures. Perhaps you've already invested in a brand kit or logo, and now you need a simple, impactful online portfolio to showcase your work. We get it. We are well-equipped to create one-page websites that are not only beautiful but also strategically designed to attract your people. Clear messaging and strong visuals are essential for a one-page website. They allow you to quickly and effectively communicate your value proposition, showcase your expertise, and make a lasting impression. We've partnered with amazing clients to create sites that do just that, helping them expand their reach and achieve their goals!
One Page Websites to Get You Inspired
We're passionate about empowering those building a brighter future – it's the fuel that fires up our creativity! And honestly, seeing the incredible work our clients do – that's what gets us out of bed in the morning (okay, after coffee). Take K. Bradford, for example – a trans/queer cultural leader and all-around amazing human whose work spans art, performance, writing, and social innovation. We had the honor of crafting a streamlined website for their project, Liberation Atlas, showcasing their visionary contributions. Or consider the Clarke Street Fund, dedicated to revitalizing Black communities in Alabama. They needed a powerful online presence, and we were thrilled to partner with them, creating a beautiful, accessible one-page website that perfectly captures their mission. The best part? Knowing it's just the beginning of their online journey, which is now ready to grow right along with them.
Erin & Erika Washington
Clarke Street Fund
K. Bradford
Liberation Atlas
For Our Community!
So, where do you start? Just like K. Bradford and the Clarke Street Fund, you can focus on what you do best while we handle the digital heavy lifting. We take care of everything – from eye-catching design and compelling content to making sure your site is easily discoverable and accessible to everyone. The harsh truth is that nobody sticks around a slow website and lost visitors means lost opportunities! We optimize every site for lightning-fast loading times and a smooth, positive user experience.
Ready to dip your toes in the digital waters? Here are a couple of tools to get you started, no matter where you are in your journey:
Google Search Console: Connect your website to get valuable insights into its performance.
PageSpeed Insights: Check your website's speed on mobile and desktop to identify areas for improvement.
Google Analytics: Understand your audience better by tracking page views, click-through rates, time spent on site, and more.
These tools are a great first step, and we're here to help you take the next ones whenever you're ready.
Conclusion
We believe in keeping things clear and simple, so you can focus on what matters most – your work. We offer jargon-free services designed to empower you to take ownership of your online presence. You can update your site yourself if you choose – we provide the tools and support you need. Or, if you prefer, we're happy to manage your website for you. We're here to support you in achieving your goals online. Ready to transform your online presence into a powerful engine for growth? Let's talk.
