here she comes
“Woven Studios produced our exclusive Los Angeles screening at the Saban Theater and it was a fabulous success that brought meaningful connection and energy to the project! The night was magical!”
— Jessica Habie, Creator & Director
Here She Comes is a TV show about two experiential sex coaches on a mission to liberate the nation from shame and transform the erotic worlds of those around them. Jessica Habie, creator, writer and director of Here She Comes, and her Co-Executive Producers, Miranda Mayo, Z Starr, and Michael Cuomo have taken an exciting and atypical route to getting the show picked up by a major network. Instead of just pitching a script to network execs, they knew that the special sauce would be seeing the words on the page come to life – so they set out to film and produce a complete pilot for Here She Comes!
After creating a tantalizing first episode, the Executive Producer team was ready to build an audience and demonstrate the community enthusiasm for the project. And that’s where The Nest came in! Jessica approached Woven Studios for a full brand redesign, website relaunch, and social media strategy and management for the tv show pilot. After a successful design collaboration, Jessica brought Woven Studios on for another exciting project - the Here She Comes exclusive screening in Los Angeles!
screening event
When the Here She Comes Executive Producers said they wanted to hold a pilot screening in Los Angeles… AND they wanted us to produce it, we were beyond thrilled! This was an opportunity for us to take the brand we had been building and sharing online for months off the screening and into the real life! And what a blast we had!
We developed a detailed event design & plan to guide all of the event details. We managed the budget, timeline, supply purchases and rentals, vendor coordination and vendor contracts and online invites and ticketing. And on Event Day, we provided onsite coordination by a team of skilled event producers.
We scouted several venues and landed on the STUNNING and historic Saban Theater – that served as the perfect backdrop for an incredible screening. We designed the space to blend the theater’s grand ambience with the sexy and lively energy of the Here She Comes brand – curating cozy seating corners, a vibrant bar setting, and countless disco balls of all sizes!
We knew the evening would be ripe with social media content, and opportunities for us to get in-the-moment reactions to the screening from the live audience – so we built a branded testimonial booth and brought in our videographer to document everything! Following the screening, we hosted a cocktail reception featuring talented local vendors serving tasty savory bites and fun, boozy popsicles. Guests were invited to share their experience in the testimonial booth, take photos at the branded backdrop created by our design team, and dance the night away!
Our primary goal was to expand the Here She Comes audience and generate some TV industry buzz. During the screening we collected 10 testimonials from enthusiastic viewers who were all clamoring for the next episode! Within a month after the screening their Instagram followers increased by three percent, which is double the standard for “good growth” on social media. And maybe most important of all… the screening lead to multiple promising conversations with important players in the TV industry!
printed materials for screening
Our team created printed materials, including postcards, posters and vertical step-and-repeat banners, for the Los Angeles screening, ensuring that guests were immersed in the vibrant branding of Here She Comes!
social media branding & marketing
Our goal was to rebrand their social media presence to really emphasize the pilot content and creators and provide a clean, polished, professional look that would:
Build an audience of enthusiastic viewers
Document the excitement of people who watched and loved the pilot
Demonstrate to television networks that Here She Comes is an engaging, sexy and smart show, and that there is already a growing audience who was itching to see more!
website refresh
The original Here She Comes website was created with educational content to target a grassroots audience for fundraising purposes.
By the time Woven Studios came on board, the website needed to transition to a more entertainment vibe and shift audiences from community activists to producers and viewers of the pilot. This required a more glossy and refined design approach and we were delighted to help them redesign their entire look and feel! We refreshed the design of their existing website and SEO to reflect their new marketing goals.
“I loved the idea that we’d be working with a team of artists across different mediums and specializations to come up with a plan to launch our project into the world.”
— Jessica Habie, Creator & Director
event photos by Farah Sosa
event videos by Lø Zubia Calsada